Scary as it Sounds, Susan Boyle is in Control of her Career


Susan Boyle is in complete control of her career. By all accounts, the media circus that’s engulfed the 48-year-old Britain’s Got Talent performer and overnight sensation would indicate she’s either incredibly shrewd and calculated re: her career trajectory or she’s yet another tragic victim in a long line of greedy, publicity whoring TV executives.

Her recent stay in a rehab clinic would seem to indicate the latter, but then again, it hasn’t hurt her and it’s helped to keep her in the limelight and explain away her her mini-tantrum/meltdown in front of a camera crew. (Not to mention, her rumored £9,000/minute pricetag for corporate events.)

All theatrics aside, from what I can see Ms. Boyle is doing everything right when it comes to her career:

  • Hired a Money Maker/Manager: Not sure Susan’s fame will be as long-lasting as that of U2, but she’s made sure to hire the same promotional wizzes to work on making her into a star. Now let’s hope Susan isn’t totally opposed to charity work and helping hungry kids should her manager decide that’s the side we need to be exposed to. For hers’ and our sake I hope this is not the projected route.
  • Exposed/Branded her Talents: Susan Boyle has become a global household name because she went on a stupid reality TV show and showed us what she had. Whatever this means, her Les Miserable performance on YouTube is forever embedded into 100 million peoples’ brains (if not more).  No doubt about it, Susan is not just an influencer, she’s a doer.
  • Went a Little Meshuganah for her Art: People love the vulnerable, brooding, temperamental artist, especially when they label her a “spinster.” Her nut-job act only stands to help further her career…for now.
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